Courtesy – Pinterest
You must have come across a random or a popular product while going to a shopping mall or grocery store. At the time of checking the item, you must have seen another product that is similar but looked better too. Majority of the time, consumers often go for a product based on appearance and then followed by other factors. This usually happens due to package design of the product. You can learn more about the product package design with the help of importance.
- At the time of making a decision regarding buying a product, one-third of the reason goes behind the packaging.
- About 70% of purchasing decision in stores depends on the design of the package.
- Product packaging is mainly about attracting customer. Moreover, it is also about providing functional and protective purpose of the product. Moreover, 45% of consumers share their negative reviews solely based on the product’s packaging design. If the designing of the product is bad, the brand also gets ruined.
- Quality design of the package helps the consumer to save money. This is due to the fact that 5% of product gets damaged in a developed country. While 30% of product gets damaged in developing countries based on the design of the package.
- With the help of proper design of the package, businesses get positive attention via online reviews, radio channels, TV shows etc. Plus, new products are tried by about 66% of customers with unique packaging design.
Learn more importance about package design by speaking with a professional packaging designer in Melbourne.