Some of the most popular social media sites are Twitter, Facebook, YouTube, LinkedIn, Flickr, Digg, and many more. LinkedIn is great for networking, while Digg is great for tagging sites you find interesting on the web. Twitter is great for sharing what your company is up to, and Flickr is great for sharing photos of the latest company outings.

One of the things to think about when deciding which social platform to use to promote your business is determining where your target audience spends their time on social media. By default, most people/businesses are on Facebook, Twitter, LinkedIn, and YouTube or are starting to strategize to create their website. A professional social media marketing agency in New Zealand can help you to improve your search engine rankings.

Time is precious, so making smart decisions is an important element in implementing an effective social media strategy. The more active you are in a social community, the more you will benefit from it. 

Some of the main advantages are:

  • Real-time communication with your customers

  • Instant product/service feedback

  • Increase brand awareness

  • generation of leaders

  • Drive traffic to your website

  • Virtual Focus Group

  • Search engine optimization link

Some websites are more niche-specific while others are broader in scope. Choosing the right platform to spend your precious time on can be frustrating. Before small businesses can subscribe to the thousands of websites out there, they must first outline their goals for a social media strategy. Most goals align with the main benefits of social media, but some small businesses are looking for other goals.