In a 24/7 world, customer engagement strategies can not afford to take a nap. Customers already prefer live chat on another communication channel, and why not? 

It's fast, it's unobtrusive, and it makes a lot more sense than clinging to a call while an automated voice tells you how important you are to them. 

The problem is, the customer support 24/7 is expensive to maintain; too expensive for most small and medium level businesses. The solution is, of course, chatbot. You can also use chatbot with the help of experts of companies like Business Builders Connection.

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Chatbots, interactive software or robots are already sophisticated enough to manage conversations and fundamental questions. 

Some of the more advanced can even hold simple conversations, adding elements of fantasy and fun for even the most learned responses by heart. 

In addition, since each good platform chatbot is the heart of a powerful learning algorithm of the machine, it will become more intelligent and better with time.

A platform to chatbot is there to provide support. It can make them faster conversations and more precise answers. In fact, only the most generic conversations and requests a chatbot is supposed to manage the entire conversation itself. 

Anything more difficult can be transferred to a framework of service to the human clientele. In fact, most major platforms ChatBot already offer this feature "live agent", making it easier for companies to have a hybrid system in place.

As we can see, chatbots are extremely powerful and flexible tools that have a significant impact on customer satisfaction and therefore business growth.