Many doctors, however, don’t give much thought to the design of their referral pads. They see it as perfunctory stationery, so a lot of doctor referral pads are pretty run-of-the-mill. If you want to inject some personality into it, here’s how to design a unique referral pad.
How to design custom referral pads
Referral pads are essential to your medical practice as they bring in business. You can hand them out at networking events or medical conferences and distribute them among your medical associates.
You can also get the best services of printing referral pads at https://www.luxfordprint.com.au/referral-pads/.
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An eye-catching design will help you stand out so that referring doctors are more inclined to grab your pad first!
1. Link it with your brand identity
Some doctors have a brand identity that they use on business cards, letterheads, and in their advertising but don’t carry it over to the humble referral pad. Your logo and brand design should flow across your business, from email signatures to branded notepads.
Perhaps you never even thought of a brand identity or you don’t know where to start in designing one. Well, that leads to our second point.
2. Hire a designer to create a custom referral pad
If you haven’t created a brand identity or you’re struggling with a design, hire a graphic designer. As a medical professional, you want to present a professional image, but that doesn’t mean it has to be dull. Discuss your vision with a graphic designer.
3. Use spot colour printing
Some doctors choose a black-and-white referral pad because it’s often the cheapest option. Remember, you don’t have to do a full-colour design.