New Video Marketing Trends You Can No Longer Ignore

Many brands now resort to video marketing to reach their marketing goals. If you look at social media, websites, and search engines, videos are everywhere. It is no longer an option.

In fact, video 81% of businesses use videos as their marketing tool. In 2019, this number is expected to increase by 87%.

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It is also expected that videos will dominate the Internet in the coming years. Thus, you want to make your content stand out from the rest of the videos from brands competing for your target audience’s attention.

One of the key steps to do this is by keeping up with the trends. It is an actionable way for you to grab and hold your audience’s attention it. If you want to ensure that you will make the most of your corporate video production, make sure you adopt to the current trends that your customers will love.

Artificial Intelligence

Artificial intelligence or AI has a lot of benefits – it can search patterns, analyze consumer behavior utilize data and even get data from website. These benefits can help businesses to understand how your potential and existing customers find their preferred products and services. Businesses who are adopting AI in 2019 will see its benefits by being able to save costs and accelerating growth.

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Chatbots

We’ve seen a lot of chatbots before but it will continue to be an important part of digital marketing this 2019 and in the coming years. This technology uses instant messaging to let you chat real-time with your existing or potential customers. A lot of consumers now use chatbots to get answers to their inquiries. A few years from now, it is expected that chatbots will help businesses to save over $8 billion annually. This is especially true for businesses in the healthcare and banking industries. These days, customers prefer chatting as they can do it wherever they are and whenever they want. Chatbots are also responsive, instant, and can accurately recall your buying history. Plus, they never lose patience. They serve as virtual assistants which and help ensure great and consistent customer service. This means that you can focus on other important tasks.

Programmatic Advertising

Programmatic advertising is the process of using AI to automate ad buying. This way, brands can target much specific audiences. This automation is fast and efficient so you get lower customer acquisition costs and improve conversions. In fact, according to eMarketer, programmatic advertising is quickly changing the face of digital advertising to the point that about 90% of US digital display ads will become programmatic by 2020.

Personalization

If you want your marketing strategy to be unique, you need to customize and personalize your marketing strategy. This means you need modified content in your emails, corporate video production, social media, and more. Through consumer behavior such as clicks and purchase history, you can personalize your content.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality corporate videos and helping businesses reach their digital marketing goals.

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